{"id":58370,"date":"2026-05-19T09:23:26","date_gmt":"2026-05-19T09:23:26","guid":{"rendered":"https:\/\/applenews.cloud.aawsat.london\/?p=58370"},"modified":"2026-05-19T09:45:04","modified_gmt":"2026-05-19T09:45:04","slug":"coach-owner-tapestry-targets-international-markets-for-70-of-growth","status":"publish","type":"post","link":"https:\/\/applenews.cloud.aawsat.london\/?p=58370","title":{"rendered":"Coach Owner Tapestry Targets International Markets for 70% of Growth"},"content":{"rendered":"<p>Tapestry expects \u200cabout 70% of its growth over the next few years to come from international markets, with the Coach handbag owner&#8217;s expansion plans focused on China and Europe. <\/p>\n<p>&#8220;Our penetration right now is relatively lower in international markets,&#8221; Tapestry CEO Joanne Crevoiserat told Reuters on Monday. <\/p>\n<p>China accounts for about 15% of the \u200cUS company&#8217;s \u200cbusiness, but offers significant potential, particularly \u200camong \u2060younger consumers. <\/p>\n<p>&#8220;There is so \u2060much more potential if we think about the population in China, particularly with young consumers,&#8221; Crevoiserat said, adding that Tapestry aims to become a first luxury bag purchase, which helps build \u2060long-term brand loyalty. <\/p>\n<p>Tapestry&#8217;s sales in \u200cChina had been \u200cgrowing by double digits over the last \u200ctwo years, at a time when \u200cthe market for handbags actually was weak, she added. <\/p>\n<p>&#8220;We see a tremendous opportunity to continue to grow in that market,&#8221; she said \u200con the sidelines of the Financial Times Business of Luxury Summit \u2060in \u2060Italy, adding that the group is increasing investments in the area. <\/p>\n<p>In Europe, which accounts for around 6% of total sales, Tapestry has shifted its focus away from tourist-driven demand toward younger consumers and local customers. <\/p>\n<p>Asked about potential M&#038;A, Crevoiserat told the event that Tapestry is focused on organic growth, building on momentum at Coach and reigniting growth at Kate Spade. <\/p>\n<p><a href=\"https:\/\/english.aawsat.com\/node\/5274831\">Original Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tapestry expects \u200cabout 70% of its growth over the next few years to come from international markets, with the Coach handbag owner&#8217;s expansion plans focused on China and Europe. &#8220;Our penetration right now is relatively lower in international markets,&#8221; Tapestry CEO Joanne Crevoiserat told Reuters on Monday. China accounts for about 15% of the \u200cUS [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":58372,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2026-05-19T09:45:07Z","apple_news_api_id":"9b680da6-3b74-4758-810a-492d4272b5af","apple_news_api_modified_at":"2026-05-19T09:45:08Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/Am2gNpjt0R1iBCkktQnK1rw","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-58370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=\/wp\/v2\/posts\/58370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58370"}],"version-history":[{"count":1,"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=\/wp\/v2\/posts\/58370\/revisions"}],"predecessor-version":[{"id":58371,"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=\/wp\/v2\/posts\/58370\/revisions\/58371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=\/wp\/v2\/media\/58372"}],"wp:attachment":[{"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/applenews.cloud.aawsat.london\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}